Beleca
Beleca is a med spa rooted in the harmony between beauty and wellness, brought to life through high-tech treatments in a serene, restorative atmosphere.
While the original commission was limited to the logo, I saw an opportunity to expand the project into a full visual identity case study. This allowed me to develop a new conceptual direction focused on a more holistic experience. The design system relies on softness and restraint, using a calming palette and balanced layouts to convey clinical credibility while keeping the soothing tone.
Beleca is a med spa rooted in the harmony between beauty and wellness, brought to life through high-tech treatments in a serene, restorative atmosphere.
While the original commission was limited to the logo, I saw an opportunity to expand the project into a full visual identity case study. This allowed me to develop a new conceptual direction focused on a more holistic experience. The design system relies on softness and restraint, using a calming palette and balanced layouts to convey clinical credibility while keeping the soothing tone.
2025
Visual Identity
Beleca brinda un cuidado elevado por la más eficaz tecnología, despertando en ti la calma que emana de la armonía entre bienestar y belleza.
Beleca brinda un cuidado elevado por la más eficaz tecnología, despertando en ti la calma que emana de la armonía entre bienestar y belleza.
Beleca brinda un cuidado elevado por la más eficaz tecnología, despertando en ti la calma que emana de la armonía entre bienestar y belleza.
Beleca combina un ambiente sereno con tecnología de última generación, convirtiendo cada tratamiento en una experiencia renovadora y reconfortante.
Beleca combina un ambiente sereno con tecnología de última generación, convirtiendo cada tratamiento en una experiencia renovadora y reconfortante.
Beleca combina un ambiente sereno con tecnología de última generación, convirtiendo cada tratamiento en una experiencia renovadora y reconfortante.
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